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| Author: leader | 29-11-2011, 15:58 | Views: 575 |
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James S. O'Rourke, "The Business Communication Casebook: A Notre Dame Collection"
S..th-W.stern C..ge Pub | 2007 | ISBN: 0324545096 | 0324545096 pages | PDF | 6,4 MB This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice. Download
Key tags: Business, Communication, Casebook |
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